Token brave11/19/2023 The Brave browser: when privacy comes firstīrave Software is a company founded by Brian Bondy and Brendan Eich, also co-founder of Mozilla. We analyse here the value proposition of this system. A good example of this statement is the Ethereum-based BAT token, which is the cornerstone of a potential new web advertising economy based on the Brave browser. The idea is that the Brave Micropayments Ledger will allow advertisers, publishers and readers to enter into smart contracts to move payments between each other.īrave is exploring the use of zero-knowledge proofs for its blockchain, with the goal of providing anonymity to stakeholders in online media transactions.Cryptocurrencies, by their properties, are making their way into our lives. To track the movement of BAT, Brave uses the Brave Micropayments Ledger. Brave then serves up native ads from trusted partners, which users are rewarded in BAT for viewing. It only turns on ads if the user opts in. Brave is a free browser, which claims to load 3-6 times faster than competing offerings, as it only serves advertisements if users opt-in to seeing them.īrave browser users can sign up for the Brave Rewards program, which allows them to be paid in BAT for viewing ads or to send BAT to content creators whose work they want to support.īrave’s default setting is to block trackers and ads. All BAT transactions settle on Ethereum, a public blockchain that allows developers to create and deploy custom cryptocurrencies and applications.īAT operates on a web browser called Brave, developed by the team that created the token.
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